21 June 2013

LVMH, undeniably one of the biggest luxury empire on the planet, opened up their doors on June 15th and 16th (my bday!) in an event titled Les Journées Particulières, welcoming outsiders to "discover the savoir-faire and métiers" of few of the best artisans in the industry. It was such an amazing event, and recalling that many counterfeiters and copy-cat out there—MIC I'm talking to you, this backstage-like invitation could reveal their best secret in producing and manufacturing the iconic items from the conglomeration. LV, Kenzo, and Bulgari, few to mention, were all taking part. For us fashion lover, it's simply a great adventure, allowing us to sneak in to the head and hands of creatives and even petite mains, to find out how a dream can be made come true.

House of Dior, the prominent couture house was also taking part of the scarce event. Having a closer look the the 'New Look' couturier's history and his successor is such an invaluable experience. 

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House of Dior

All photographs by my dear gurl Isna Menneveux of

I know that the event was held for a good reason, that people will understand further about luxury, knowing the intricacy, seeing that having a luxurious items doesn't necessarily mean that you are more worthy or better in personality (and I agree that class can never be afforded by money). Understanding luxury means you appreciate the hard work, dedication, and immaculate commitment to quality and originality, so it's not just about price tag and other superficiality. I can't deny that luxury would cost someone a lot, but for one second thinking that the best things in the world are free (love—the true one, oxygen, friendship, time—the ultimate luxury, etc.), it should make us realise that the world is so beautiful it needs to be appreciated. Gabrielle Chanel said, "The best things in life are free. The second best are very expensive". There are hundreds of thousands, if not millions of people behind this 'very expensive' luxury industry, and they are just like us. Their hard work, their strong compassion of what they are doing, is the thing that constantly reminds us that such crimes as counterfeiting and faking (and buying them) are simply a negligence to what other people's dedication and passion.

They have opened their doors. Now, open your mind!

To find out more about the event, click here.

Signorefandi, me against faux...